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LIM College - Fall 2012 | ||
Section 01 | ||
 | Retailing in Emerging Markets (1st Edition) by Jaya Halepete Iyer, Jaya (Editor) Halepete Paperback, 352 Pages, Published 2011 ISBN-10: 1-60901-128-7 / 1609011287 ISBN-13: 978-1-60901-128-4 / 9781609011284 International expansion has been a priority for apparel retailers over the last few decades. Companies began their expansion by targeting countries that were most similar to their own, politically, economically, and culturally. As these markets have become more and more saturated, the focus is now s | |