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Cleveland Community College - Fall 2012

Textbooks for Course MARKETING AND RETAILING 120

Section 201

      
Marketing: An Introduction, Student Value Edition ()
by Gary Armstrong, Philip Kotler
Loose Leaf, 672 Pages, Published

ISBN-10: 0-13-274417-1        / 0132744171

ISBN-13: 978-0-13-274417-1 / 9780132744171

Were you looking for the book with access to MyMarketingLab? This product is the book alone and does NOT come with access to MyMarketingLab. Buy Marketing: An Introduction, plus MyMarketingLab with Pearson eText: Global Edition, 11/e (ISBN 9780273767282) if you need access to the MyLab as well, and


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