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Asheville Buncombe Technical Community College - Fall 2012 | ||
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 | Convention Management and Service with Answer Sheet (EI) (8th Edition) by Milton T. Astroff, James R. Abbey, Rocco M. Angelo Paperback, 500 Pages, Published 2012 ISBN-10: 0-13-308614-3 / 0133086143 ISBN-13: 978-0-13-308614-0 / 9780133086140 This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale. | |