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Saint Thomas Aquinas College - FALL 2012 | ||
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 | Public Relations Writing: The Essentials of Style and Format (7th Edition) by Thomas H. Bivins Paperback, 416 Pages, Published 2010 ISBN-10: 0-07-351198-6 / 0073511986 ISBN-13: 978-0-07-351198-6 / 9780073511986 This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of r | |