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St. Johns University - Fall 2012 | ||
Section 73634 | ||
 | Marketing Financial Services by Hooman Estelami Paperback, 360 Pages, Published 2006 ISBN-10: 1-59858-189-9 / 1598581899 ISBN-13: 978-1-59858-189-8 / 9781598581898 "This book is syncretism at its best . The writing is clear.The flow has the massive feel of logicunfolding"(Arthur Kover,Consulting Director at HCD Research Inc.,Management Fellow at YaleUniversity,and former editor of the Journal of Advertising Research)"Estelami combines an excellent knowledge of | |