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Burlington County College - 2012 Fall Semester | ||
Section 500 | ||
The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World (1st Edition) by Al Lieberman, Patricia Esgate, Russ Hall Paperback, 384 Pages, Published 2002 ISBN-10: 0-13-029350-4 / 0130293504 ISBN-13: 978-0-13-029350-3 / 9780130293503 Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your |