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Suffolk County Community College - Fall 2012 | ||
Section 90304 | ||
 | Electronic Media: An Introduction (B&B Journalism) (11th Edition) by Lynne Schafer Gross Paperback, 464 Pages, Published 2012 ISBN-10: 0-07-352616-9 / 0073526169 ISBN-13: 978-0-07-352616-4 / 9780073526164 Electronic Media: An Introduction provides students the essentials for interacting with electronic media whether they plan to become media producers or shrewd media consumers. The text discusses the most current media forms and the functions of those forms as they relate to advertising, promotional, | |