 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Suffolk University - Summer II 2012 | ||
Section AE | ||
 | International Marketing (4th Edition) by Professor Klaus Backhaus, Professor Markus Voeth, Joachim Buschken, Professor Joachim Büschken, Brian Bloch, Joachim BãSchken Paperback, 480 Pages, Published 2004 ISBN-10: 0-333-96388-1 / 0333963881 ISBN-13: 978-0-333-96388-3 / 9780333963883 "International Marketing" is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example | |