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The UTC - SPRING 2011

Textbooks for Course MKT 3620

Section 0

      
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications ()
by Terence A. Shimp
Hardcover, 656 Pages, Published

ISBN-10: 0-324-32143-0        / 0324321430

ISBN-13: 978-0-324-32143-2 / 9780324321432

... Tracy Dunn, Benedict College; Ken Manning, Colorado State University; David Sprott, Washington State University; Elnora Stuart, ... First, though not involved in this edition, Professor Jack Lindgren, University of Virginia, developed the multimedia ... goes out to my friends at the Dryden Pr


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