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Missouri State University - Spring 2012

Textbooks for Course MGT 447

Section 301

      
Carry a Chicken in Your Lap: Or Whatever It Takes to Globalize Your Business
by R. William Ayres, Bruce Alan Johnson
Hardcover, 240 Pages, Published

ISBN-10: 0-312-56553-4        / 0312565534

ISBN-13: 978-0-312-56553-4 / 9780312565534

Recession-hit American companies are sending people overseas in record numbers in search of new business. But sadly around 75 percent of these expats fail, costing an estimated two billion dollars a year. CEOs, vice presidents of international marketing, and HR departments must learn how to choose a


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