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The UTC - SPRING 2011 | ||
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 | Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package (3rd Edition) by Marian Burk Wood Paperback, 224 Pages, Published 2007 ISBN-10: 0-13-513628-8 / 0135136288 ISBN-13: 978-0-13-513628-7 / 9780135136287 How do you get your students actively engaged in applying concepts while writing a marketing plan? What types of tools would you like to help guide them along in the creation process? How do you integrate the ever-changing business environment into the idea of writing marketing plans? Nev | |