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St. Johns University - Fall 2012 | ||
Section 73922 | ||
 | Issues in American Advertising (The Copy Workshop) (1st Edition) by Tom Reichert (Editor) Paperback, 324 Pages, Published 2008 ISBN-10: 1-887229-35-3 / 1887229353 ISBN-13: 978-1-887229-35-7 / 9781887229357 Big issues for business. Real issues for consumers. From new media to new medicines. From sex to social networking and social responsibility, this book digs into the big issues influencing today's advertising. Written by the experts: Ivan Preston, Jef Richards, Wendy Macias, Liza Stavchansky Lewis, | |