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St. Johns University - Fall 2012 | ||
Section 75907 | ||
 | Creative Insight (1st Edition) by Jeffrey F. Durgee Paperback, 248 Pages, Published 2005 ISBN-10: 1-887229-26-4 / 1887229264 ISBN-13: 978-1-887229-26-5 / 9781887229265 Today, leading-edge writers and researchers note the power of insight whilst great market research is often the search for new insight. Professor Durgee’s book combines practical experience from top marketers and ad agencies with his own unique insights into what it takes to find the path to actiona | |