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SUNY Institute of Technology - Fall 2012 | ||
Section 35W | ||
Managing Innovation: Integrating Technological, Market and Organizational Change (4th Edition) by Joe Tidd, John Bessant, Cram101 Textbook Reviews, Bessant Tidd Paperback, 638 Pages, Published 2009 ISBN-10: 0-470-99810-5 / 0470998105 ISBN-13: 978-0-470-99810-6 / 9780470998106 Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors. Now in its fourth edition, Managing Inn |