 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Western New England University - Summer 2012 | ||
Section 51 | ||
 | The Emergence of Modern Marketing by Andrew Godley (Editor), R.A. Church (Editor), Roy Anthony Church Paperback, 160 Pages, Published 2003 ISBN-10: 0-7146-8326-4 / 0714683264 ISBN-13: 978-0-7146-8326-3 / 9780714683263 Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associ | |