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St. Johns University - Fall 2012 | ||
Section 72516 | ||
 | The Advertising Concept Book by Pete Barry Paperback, 256 Pages, Published 2008 ISBN-10: 0-500-28738-4 / 0500287384 ISBN-13: 978-0-500-28738-5 / 9780500287385 An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals. How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out | |