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Missouri State University - Spring 2012 | ||
Section 001 | ||
 | Marketing Research (10th Edition) by David A. Aaker, V. Kumar, George S. Day, Robert P. Leone Hardcover, 816 Pages, Published 2009 ISBN-10: 0-470-31725-6 / 0470317256 ISBN-13: 978-0-470-31725-9 / 9780470317259 Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, | |