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Colby-Sawyer College - FALL2012/1 | ||
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 | The Social Media Strategist: Build a Successful Program from the Inside Out (Management & Leadership) (1st Edition) by Christopher Barger Hardcover, 304 Pages, Published 2011 ISBN-10: 0-07-176825-4 / 0071768254 ISBN-13: 978-0-07-176825-2 / 9780071768252 Build a powerful social media strategy to increase buzz—and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”—George G. Smith Jr., Social Strategist, PepsiCo “After working with hundreds of o | |