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University of Memphis - SPRING 2011 | ||
Section 001 | ||
 | Kleppner's Advertising Procedure (17th Edition) by W. Ronald Lane, Karen Whitehill King, Tom Russell, J. Thomas Russell, Ronald E. Lane Hardcover, 864 Pages, Published 2007 ISBN-10: 0-13-230829-0 / 0132308290 ISBN-13: 978-0-13-230829-8 / 9780132308298 There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing | |