 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of Memphis - SPRING 2011 | ||
Section 001 | ||
 | Advertising Strategy: Creative Tactics From the Outside/In (1st Edition) by Thomas (Tom) B. Altstiel, Jean M. Grow Paperback, 408 Pages, Published 2005 ISBN-10: 1-4129-1796-4 / 1412917964 ISBN-13: 978-1-4129-1796-4 / 9781412917964 Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then provi | |