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University of Memphis - SPRING 2011 | ||
Section 001 | ||
 | Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb (1st Edition) by Dan L. Lattimore, Otis W. Baskin, Elizabeth L. Toth, Suzette T. Heiman, James Van Leuven Paperback, 390 Pages, Published 2003 ISBN-10: 0-07-293531-6 / 0072935316 ISBN-13: 978-0-07-293531-8 / 9780072935318 This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field. | |