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Southern New Hampshire University - 12FADAY | ||
Section 13135 | ||
 | The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, (Marketing/Sales/Adv & Promo) (4th Edition) by Scott W. Cooper, Steven J. Wehrenberg, Roman G. Hiebing Paperback, 608 Pages, Published 2011 ISBN-10: 0-07-174557-2 / 0071745572 ISBN-13: 978-0-07-174557-4 / 9780071745574 The planning guide marketers have relied on for two decades―updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets. In this substantially revised and exp | |