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SUNY College At Old Westbury - Fall 2012 | ||
Section 001 | ||
 | Global Marketing: Contemporary Theory, Practice, and Cases (1st Edition) by Ilan Alon, Eugene D. Jaffe, Donata Vianelli Paperback, 624 Pages, Published 2012 ISBN-10: 0-07-802927-9 / 0078029279 ISBN-13: 978-0-07-802927-1 / 9780078029271 Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multi | |