 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Montclair State University - FALL 2012 | ||
Section 01 | ||
 | Marketing Strategy: The Thinking Involved (1st Edition) by Mark E. Hill Paperback, 360 Pages, Published 2012 ISBN-10: 1-4129-8730-X / 141298730X ISBN-13: 978-1-4129-8730-1 / 9781412987301 Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questi | |