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Mercer County Community College - JKC Fall 2012 | ||
Section 104740 | ||
 | Merchandising of Fashion Products (1st Edition) by Doris H. Kincade, Fay Y. Gibson Paperback, 655 Pages, Published 2009 ISBN-10: 0-13-173125-4 / 0131731254 ISBN-13: 978-0-13-173125-7 / 9780131731257 Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product pr | |