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Montclair State University - FALL 2012 | ||
Section 01 | ||
 | Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures (1st Edition) by Marc H. Meyer, Frederick G. Crane, Ron Meyer Paperback, 472 Pages, Published 2010 ISBN-10: 1-4129-9265-6 / 1412992656 ISBN-13: 978-1-4129-9265-7 / 9781412992657 This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in | |