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SUNY Canton - Fall 2012 | ||
Section SMM | ||
Sport Public Relations - : Managing Stakeholder Communication (2nd Edition) by Scott E. Branvold, G. Clayton Stoldt, Stephen W. Dittmore Hardcover, 384 Pages, Published 2012 ISBN-10: 0-7360-9038-X / 073609038X ISBN-13: 978-0-7360-9038-4 / 9780736090384 Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest |