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Appalachian State University - Fall 2012 | ||
Section 101 | ||
 | Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies (Updated Edition) by Charlene Li, Josh Bernoff, Bernoff Li Paperback, 352 Pages, Published 2011 ISBN-10: 1-4221-6198-6 / 1422161986 ISBN-13: 978-1-4221-6198-2 / 9781422161982 Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unsto | |