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Utica College - Fall 2012 | ||
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 | Services Marketing (6th Edition) by Christopher H. Lovelock, Jochen Wirtz, Cram101 Textbook Reviews, Wirtz Lovelock Hardcover, 672 Pages, Published 2006 ISBN-10: 0-13-187552-3 / 0131875523 ISBN-13: 978-0-13-187552-4 / 9780131875524 Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical applications. Exploring both concepts and techniques of marketing for an exceptionally broad range of | |