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Portland State University - FALL 13 | ||
Section 001 | ||
 | The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (Routledge Communication Series) (5th Edition) by Richard M. Perloff Paperback, 568 Pages, Published 2013 ISBN-10: 0-415-50742-1 / 0415507421 ISBN-13: 978-0-415-50742-4 / 9780415507424 With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major | |