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University of Houston-Clear Lake - FALL 2010 | ||
Section 21 | ||
 | Public Relations in Asia Pacific: Communicating Effectively Across Cultures (1st Edition) by Mary M. Devereux, Anne Peirson-Smith, M.P. Devereux Hardcover, 256 Pages, Published 2009 ISBN-10: 0-470-82430-1 / 0470824301 ISBN-13: 978-0-470-82430-6 / 9780470824306 Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not–for–profit on how to establish and | |