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University of Houston-Clear Lake - FALL 2010 | ||
Section 01 | ||
 | Advertising by Design: Creating Visual Communications with Graphic Impact (1st Edition) by Robin Landa Paperback, 256 Pages, Published 2004 ISBN-10: 0-471-42897-3 / 0471428973 ISBN-13: 978-0-471-42897-8 / 9780471428978 A complete guide to the process behind effective advertising design Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. Written specifically for design students, this full-color text provides a highly illustrative, behind-the- | |