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The University of North Carolina at Greensboro - SPRING 2011 | ||
Section 01 | ||
 | Integrated Advertising, Promotion, and Marketing Communications (3rd Edition) by Kenneth E. Clow, Donald E. Baack Paperback, 544 Pages, Published 2006 ISBN-10: 0-13-186622-2 / 0131866222 ISBN-13: 978-0-13-186622-5 / 9780131866225 This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated market | |