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The University of North Carolina at Greensboro - SPRING 2011 | ||
Section 01 | ||
 | Exploring Marketing Research (with Qualtrics Printed Access Card and DVD) (10th Edition) by William G. Zikmund, Barry J. Babin Hardcover, 736 Pages, Published 2009 ISBN-10: 0-324-78844-4 / 0324788444 ISBN-13: 978-0-324-78844-0 / 9780324788440 EXPLORING MARKETING RESEARCH deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing re | |