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The University of North Carolina at Greensboro - SPRING 2011 | ||
Section 01 | ||
International Marketing (with InfoTrac) (9th Edition) by Michael R. Czinkota, Ilkka A. Ronkainen, International Marketing (W/Infotrac Access Code) Hardcover, 699 Pages, Published 2009 ISBN-10: 1-4390-4058-3 / 1439040583 ISBN-13: 978-1-4390-4058-4 / 9781439040584 A completely up-to-date book for one of the most dynamic upper-level and graduate courses in marketing departments today, this text offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the i |