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The University of North Carolina at Greensboro - SPRING 2011 | ||
Section 01 | ||
 | Exploring Marketing Research (Book Only) (10th Edition) by William G. Zikmund, Barry J. Babin Hardcover, 720 Pages, Published 2009 ISBN-10: 0-324-59376-7 / 0324593767 ISBN-13: 978-0-324-59376-1 / 9780324593761 EXPLORING MARKETING RESEARCH, 11E, provides a thorough guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. The text prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, | |