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The University of North Carolina at Greensboro - SPRING 2011 | ||
Section 01 | ||
 | Market-Based Management (5th Edition) by Roger J. Best Paperback, 544 Pages, Published 2008 ISBN-10: 0-13-233653-7 / 0132336537 ISBN-13: 978-0-13-233653-6 / 9780132336536 This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management–with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learner | |