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University of North Carolina Wilmington - FALL 2010

Textbooks for Course CRW 305

Section 001

      
Uncommon Genius: How Great Ideas are Born ()
by Denise G. Shekerjian
Paperback, 272 Pages, Published

ISBN-10: 0-14-010986-2        / 0140109862

ISBN-13: 978-0-14-010986-3 / 9780140109863

At the age of 38, John D. MacArthur, a destitute high-school dropout, borrowed $2,500 to buy the Bankers Life & Casualty Company of Chicago; eight years later he'd made a million dollars. At the time of his death in 1978 he was the second-richest man in America and "notoriously tightfisted." But he


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