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Norfolk State University - FALL 2010 | ||
Section 01 | ||
 | Marketing Research (8th Edition) by Carl Mcdaniel Jr., Roger Gates, Carl D. Mcdaniel Hardcover, 792 Pages, Published 2009 ISBN-10: 0-470-08702-1 / 0470087021 ISBN-13: 978-0-470-08702-2 / 9780470087022 Real Data, Real People, Real Research. In the Eight Edition of Marketing Research, McDaniel and Gates continue to share their real-life experiences from the industry to teach students how to make critical business decisions through the study of market research. The authorsâ practic | |