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University of North Carolina Wilmington - SPRING 2011 | ||
Section 001 | ||
 | Corporate Entrepreneurship: Building an Entrepreneurial Organization (1st Edition) by Professor Paul Burns Paperback, 352 Pages, Published 2008 ISBN-10: 0-230-54263-8 / 0230542638 ISBN-13: 978-0-230-54263-1 / 9780230542631 The secret to sustainable competitive advantage for large organizations in the changing business environment is not simply lowering costs or restructuring for efficiency. Companies need to be adaptable, flexible, speedy, creative, innovative and opportunistic. In short, they need to act in an entrep | |