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The University of North Carolina at Greensboro - SPRING 2011 | ||
Section 01 | ||
Public Relations: A Values-Driven Approach (4th Edition) by David W. Guth, Charles Marsh Phd. Paperback, 580 Pages, Published 2008 ISBN-10: 0-205-56945-5 / 0205569455 ISBN-13: 978-0-205-56945-8 / 9780205569458 In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach addresses how to build ethical, productive relationships with strategic constituencies. This book provides an introduction to the dynamic, growing, and honorable p |