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University of North Carolina Wilmington - SPRING 2011

Textbooks for Course SOC 304

Section 001

      
No Logo: Taking Aim at the Brand Bullies ()
by Naomi Klein
Paperback, 490 Pages, Published

ISBN-10: 0-312-27192-1        / 0312271921

ISBN-13: 978-0-312-27192-3 / 9780312271923

We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds". Brand identities are even flourish


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