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University of North Carolina Wilmington - SPRING 2011 | ||
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 | Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) by Paul W. Farris, Neil T. Bendle, David J. Reibstein, Phillip E. Pfeifer Hardcover, 432 Pages, Published 2010 ISBN-10: 0-13-705829-2 / 0137058292 ISBN-13: 978-0-13-705829-7 / 9780137058297 The Definitive Guide to the New State-of-the-Art in Marketing Metrics Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose t | |