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University of Northern Colorado - FALL 2010 | ||
Section 004 | ||
 | Entrepreneurship: Successfully Launching New Ventures (2nd Edition) by Bruce R. Barringer, R. Duane Ireland Hardcover, 576 Pages, Published 2007 ISBN-10: 0-13-224057-2 / 0132240572 ISBN-13: 978-0-13-224057-4 / 9780132240574 This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial | |