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New York Institute of Technology - Old Westbury - FALL 2010

Textbooks for Course MRKT 301

Section W01

      
Advertising and Integrated Brand Promotion ()
by Richard J. Semenik, Thomas C. O'guinn, Chris T. Allen, Fca Allen Professor Chris, Thomas O’Guinn, O' Guinn, Thomas O’Guinn
Hardcover, 768 Pages, Published

ISBN-10: 0-324-56862-2        / 0324568622

ISBN-13: 978-0-324-56862-2 / 9780324568622

... that advertising was involved in the same type of pursuit, but to get you to buy things rather than become a communist. ... were communists and whether listening to “jungle music” (a.k.a. rock 'n' roll) would make their daughters less virtuous. ... the 1950s that advertising agencies were doi


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