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University of North Carolina Wilmington - FALL 2010 | ||
Section 001 | ||
 | Be Our Guest: Perfecting the Art of Customer Service (Reprint Edition) by The Disney Institute, Theodore Kinni, Ted Kinni, Disney Institute Staff, Michael D. (Frw) Eisner Paperback, 208 Pages, Published 2003 ISBN-10: 0-7868-5394-8 / 0786853948 ISBN-13: 978-0-7868-5394-6 / 9780786853946 Whether they are called clients, customers, constituents, or, in Disney-speak, guests, all organizations must best serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney Worl | |