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New York Institute of Technology - Old Westbury - WINTER 2011 | ||
Section W01 | ||
 | The Great American Blow-Up: Puffery in Advertising and Selling (2nd Edition) by Ivan L. Preston Paperback, 256 Pages, Published 1996 ISBN-10: 0-299-15254-5 / 0299152545 ISBN-13: 978-0-299-15254-3 / 9780299152543 How does advertising really work? This thoroughly revised edition of Ivan Preston s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of | |