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Niagara University - SPRING 2011 | ||
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 | Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series) (1st Edition) by Leonard H. Hoyle Hardcover, 256 Pages, Published 2002 ISBN-10: 0-471-40179-X / 047140179X ISBN-13: 978-0-471-40179-7 / 9780471401797 This is particularly important when you begin to eliminate potential sponsors from your list based on their corporate policy of types of events they do and do not sponsor. According to Steve Jeweler and Julia Rutherford Silvers, authors of Event Sponsorship for the George Washington University Ev | |