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New Jersey City University - FALL 2010 (SEPT-DEC) | ||
Section 1506 | ||
 | The Elements of Persuasion (1st Edition) by William A. Covino Paperback, 165 Pages, Published 1997 ISBN-10: 0-205-19661-6 / 0205196616 ISBN-13: 978-0-205-19661-6 / 9780205196616 In order to effectively persuade an audience, you must first understand the power of rhetoric and persuasion. This book provides a concise introduction to major theories of persuasion, analyses of political, cultural, and literary events that represent the significance and scope of persua | |