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Niagara University - FALL 2010 | ||
Section B | ||
 | Marketing Across Cultures (5th Edition) by Julie Anne Lee, Jean-Claude Usunier, Cram101 Textbook Reviews Paperback, 496 Pages, Published 2009 ISBN-10: 0-273-71391-4 / 0273713914 ISBN-13: 978-0-273-71391-3 / 9780273713913 Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies ca | |